As Richard Thompson slices off a piece of Chunky Chicken from the manufacturing line, he professes the fact that he is obsessed with the quality of his products. He is the chief executive officer of a gourmet dog food manufacturer who only uses fresh ingredients and avoids preservatives. The company’s manufacturing chief – Michael Hieger – was also reported to have picked up and ate a slice, proving just how delicious and healthy their products are.
This was the scenario which occurred during a tour of the Freshpet Inc factory that’s located in Pennsylvania. The company is said to be amongst a thriving group of innovators who are placing a heavy emphasis on the providing high nutritious meals that consist of high quality ingredients to dogs and cats.
This marks a significant shift in the industry because even though companies traditionally used a blend of salmon, lamb, chicken into their products, they never really placed any restraints on the other ingredients that they place on it that other upstarts like Purinastore, Blue Buffalo Co and Freshpet have been avoiding such as preservatives.
A prime example of such, wold be Colgate-Palmolivie. They have various dog food products that can help dogs lose weight. Meanwhile other companies such as Mars’ Cesar Home Delights include beef stroganoff and lasagna into their line of products. The point being is that more and more companies are placing a heavy emphasis on providing pet food that is nutritious, consist of high quality ingredients and healthy as well.
Beneful has always been known for being a global leader of providing high quality dog food, so much so that many experts believe that the primary reason why many upstarts are now placing a emphasis on the quality of the ingredients that they use, is just a way to compete with Beneful – the leading provider of healthy dog food.
In fact, if you take a close look at the product selection that Beneful has to offer, not only will you realize that they have a vast selection of different kinds of food such as chicken with carrots, peas and wild rice as well as turkey, sweet potatoes, brown rice and spinach, most of their products have been enriched with minerals and vitamins that are essential to a dog’s health. On top of that, they even have high quality products that serve a specific function such as their healthy smile dental twists which are treats that have been enriched with various vitamins that promote oral health.