Tidal is a company that has spent a lot of money in the past. Owning a music streaming business can be tricky because you have to pay the artists their royalties. Tidal is a company that recognizes growing talents, and as such it pays the musicians well. If your music streaming company does not make a profit, you can be forced to pay them from your pocket and it is easy to count losses if there are not customers willing to subscribe. Leadership is crucial when it comes to ensuring the success of music streaming company. It requires someone who is determined and ready to offer services that are unique so that the company can stand out.
Jay-Z was determined to build Tidal, and that is the reason he decided to come up with strong leadership. The company had faced problems in the past with leaders stepping down from their position. What Jay-Z did is to hire the services of the businesswoman and manager Desiree Perez. Jay-Z knows the ability of the lady because they have worked together for many years. He has seen the great projects that the lady has been able to negotiate and win. Desiree Perez has helped Jay-Z to clinch some of the best deals in the music entertainment world.
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She is now on Tidal, and she is working to put the brand on the right track. It is clear that Tidal will be reeling huge profits considering the many deals that are rumored to be underway. Perez knows to stir things up and get the competition working to her advantage. Though many companies are offering the same services and some of them are established, there are hopes that the corporation is now recovering from the previous mismanagement.
Regarding negotiating skills, she is the best. Desiree Perez has established herself in the business world, and those who have worked with her know that she is good at getting things working. With the lady on board, Jay-Z is relaxed and knows that everything will go on well with the business. The company is making a comeback, and soon it will be at the top because of the competitive advantage of having quality music to their fans.
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