3 Things Entrepreneurs Can Do To Protect Their Online Reputation

 

Its no secret that reputation is everything. Especially in the internet age where people can write a review on Facebook and watch it go viral in a matter of minutes. If you are an entrepreneur, no matter what type of business you are in, protecting your online reputation is one of the most important things you will ever do.

Here are 3 simple things you can do right now to protect your online reputation:

#1 – Be Proactive

The best way to protect your online reputation is to be proactive instead of reactive. Most companies wait until the damage has been done before reaching out to an online reputation management company for help. Some companies don’t even realize they have a problem until sales start declining… THEN they seek internet reputation repair. No good.

While you can fix bad reviews, it can take months, and in some cases years, to do so. That’s why your number one goal should be avoiding getting to that point in the first place. You should focus on controlling the top 20 spots in Google and all other major search engines. An online reputation management service can be helpful with that.

When you control the top 20 spots, it will be very difficult for any negative information to suddenly appear on the first page of the search engines.

#2 – Own Your Brand Name On All Major Social Media

It is vital you claim your brand name on all major social media networks before anyone else does. Even if you have no plans of posting to them anytime soon, having them is still a great way to control your online reputation. The top 7 social media platforms you should set up accounts on are Twitter, Facebook, Instagram, Snapchat, Pinterest, LinkedIn and YouTube.

#3 – Learn Basic Search Engine Optimization

Google rewards websites and blogs that are properly optimized for the search engines. The number one rule of search engine optimization is to create content you know your users will love. Its all about providing as much value as you can. After you provide value you can focus on sprinkling in various keywords throughout the content. This is what will tell Google what your page is all about.

The Search Fixers Can Fix Your Results

When negative press gets in the way of your business, The Search Fixers can help you get back on track. Their team of professional reputation management consultants will create content that helps you tell YOUR story the way YOU want it to be told.

To learn more about the Search Fixers and to receive a 30% discount off your first month visit http://thesearchfixers.com.

What to do in the Face of Mud Slinging

If you have a career, or even a job, it is likely that at some point in your professional career, you will face some level of criticism. Whether it be from your boss, colleagues, clients, or competitors, it is nearly impossible to go your whole career without some level of criticism. But it is very important to know what to do in these situations so as to protect your individual reputation as a person and as a professional in your field.

According to searchcleanup.com, the most important thing you can do when someone is attacking your reputation is to take the high-road. If you are an entrepreneur this can be particularly difficult sometimes, because your reputation is everything that you have worked so hard to build. Without the trust of your current and potential customers, you will not have a business at all. Therefore, it is easy to get defensive in the face of negativity. However, Forbes.com warns that by playing dirty back, you could cause greater damage. In a recent article posted to their website, they listed the five top ways that you can avoid such disaster.

First they start out by reiterating that it is important not to get into a mud slinging match. Of course it is easy to hit back when someone strikes you first, but try to keep in mind that by hitting back, you are not actually solving anything. Try to keep your character in tact by ignoring the enemy’s comments and remarks. Secondly, they advise that it is a good idea to reassure your clients that business will continue to go on as usual. It is natural for your customers to fear a disruption in your business in this time, so you will want to remind them of what makes you great by avoiding to become distracted with the negativity. If you start to feel overwhelmed in the process, it is important to reach out for help. Searchcleanup.com is an excellent resource for cleaning up bad news online if you are looking for any further assistance.