Business And Sports Combine For Bruce Levenson

Former owner of the Atlanta Hawks, Bruce Levenson, has become one of the top names in the NBA after spending a decade as the public face of the franchise following his purchase of the team in 2004. Levenson found himself taking control of the franchise with the worst record in the regular season during the 2004-2005 season and turned the struggling franchise around to become a major force within the sport of basketball. Bruce Levenson is also one of the best known and respected figures in the real time analytics industry after his co-founding of the United Communications Group in 1977.

Business has also been one of the great loves of the life of Bruce Levenson on ajc, who has broken up the sporting empire he and his fellow investors had built up with the purchase of the Hawks and the Thrashers NHL franchise. Levenson initially trained as a journalist and set out on his business career whilst still working as a reporter for The Washington Star. Working alongside Ed Peskowitz, Levenson created a new style of newsletter for the oil industry that was an almost instant success. The success of UCG allowed Levenson and Peskowitz to purchase a number of existing newsletters in the energy production industry and later expand into a wide range of other business areas.

Much like his leadership of the Hawks franchise, Bruce Levenson has never shied away from change during his tenure as the head of the Atlanta Hawks. As a business leader Levenson has made sure his company has remained an important factor in providing news and analysis for different industries, which has included embracing the possibilities offered by the Internet and other communications channels. Technology and change go hand in hand in the career of the former head of the Atlanta Hawks as he has used the technology developed for UCG to establish other business opportunities, such as GasBuddy and TechTarget.

The sale of the Hawks has been reported as being completed for around $830 million and the Thrashers sale thought to have reached around $170 million. The development of a successful franchise under the leadership of Bruce Levenson was completed with the UCG co-founder looking to established basketball figures as members of the consortium. Levenson himself played an important role in the basketball operations and looked to take the Hawks to a new level of community and charitable involvement with the basketball going public around the world.

Bruce Levenson; Hawkish on the Sale of NBA Franchise

The Atlanta Hawks ended up solidifying their best regular season effort in franchise history during the 2014-15 campaign with a 60-22 record. Bowing out to King James and the Cavs in the Eastern Conference finals in four straight, the upcoming season may provide a little incentive to come out of the East and make some noise in the NBA Finals. Even though the Hawks will be without all-star small forward DeMarre Carroll, the additions of Tim Hardaway Jr. and Tiago Splitter may provide some consistency, team chemistry, and depth in the Southeast Division and beyond.

Bruce Levenson, former owner of the Hawks, capitalized on the premise of a team with present and future promise, thus relinquishing ownership to some well-known names in the business world and the hardwood as well. Although Levenson’s asking price isn’t exactly what he’d hoped for ($1 billion), he sold the Hawks for $850 million to billionaire businessman Antony Ressler, investor Jesse Itzler, Spanx founder Sara Blakely, and former NBA star and future Hall-of-Famer Grant Hill. The timely sale of the team by Levenson may mark the beginning of a new era for the Hawks as they enter training camp with high hopes and talent to match.

While the Atlanta faithful haven’t seen an NBA Championship banner since the team relocated from St. Louis in 1968, changing all of that starts at the top and should trickle down to onto the court.

The Hawks are a virtual shoe-in to make the playoffs, provided the team stays relatively healthy throughout the season. Led by the likes of Al Horford, Jeff Teague, Kyle Korver and Paul Milsap, Splitter can fill in at both the power forward and center positions while plugging up the paint and improving upon his post-up and pick-and-pop; Hardaway’s scoring capabilities may end up filling the void left by Carroll, which can add some extra life to the team’s solid nucleus of players.

As it stands, the Eastern Conference has two other projected legit contenders: the Chicago Bulls, and then the almighty Cavs, an injury-riddled team that conceded to the Golden State Warriors in six games during last season’s NBA Finals.

The Western Conference is an all-out traffic jam when it comes to contenders, starting with Golden State and eight other teams that had winning records by the end of the 2015 regular season. While the GSWs are poised to win it all again, NBA franchises and fans know that anything can happen during the course of a long and grueling season.

No matter the case, the Atlanta Hawks should be right in the thick of things as the season progresses.