Former owner of the Atlanta Hawks, Bruce Levenson, has become one of the top names in the NBA after spending a decade as the public face of the franchise following his purchase of the team in 2004. Levenson found himself taking control of the franchise with the worst record in the regular season during the 2004-2005 season and turned the struggling franchise around to become a major force within the sport of basketball. Bruce Levenson is also one of the best known and respected figures in the real time analytics industry after his co-founding of the United Communications Group in 1977.
Business has also been one of the great loves of the life of Bruce Levenson on ajc, who has broken up the sporting empire he and his fellow investors had built up with the purchase of the Hawks and the Thrashers NHL franchise. Levenson initially trained as a journalist and set out on his business career whilst still working as a reporter for The Washington Star. Working alongside Ed Peskowitz, Levenson created a new style of newsletter for the oil industry that was an almost instant success. The success of UCG allowed Levenson and Peskowitz to purchase a number of existing newsletters in the energy production industry and later expand into a wide range of other business areas.
Much like his leadership of the Hawks franchise, Bruce Levenson has never shied away from change during his tenure as the head of the Atlanta Hawks. As a business leader Levenson has made sure his company has remained an important factor in providing news and analysis for different industries, which has included embracing the possibilities offered by the Internet and other communications channels. Technology and change go hand in hand in the career of the former head of the Atlanta Hawks as he has used the technology developed for UCG to establish other business opportunities, such as GasBuddy and TechTarget.
The sale of the Hawks has been reported as being completed for around $830 million and the Thrashers sale thought to have reached around $170 million. The development of a successful franchise under the leadership of Bruce Levenson was completed with the UCG co-founder looking to established basketball figures as members of the consortium. Levenson himself played an important role in the basketball operations and looked to take the Hawks to a new level of community and charitable involvement with the basketball going public around the world.