Fabletics is a new fashion company that majorly deals with fashionable yoga pants. Its products are affordable since they offer discounts to their customers. The co-founder of the business, Kate Hudson, designs her apparels to make the consumer feel sexy. Different types of memberships are offered by the company to its members, and the best of all is the VIP membership. VIP shoppers buy clothes at a lower price for example; they pay only 49.95 dollars for three Fabletics that have a regular price of 100 dollars.
Products from Fabletics are sold online. VIP members get a recommendation of the best outfits for them every month. The company sends a new set of handpicked outfits to the user on every first day of the month. The user logs into her Fabletics account at the beginning of the month to make a selection or to choose the ‘skip this month’ option. If the consumer fails to log in by the fifth of every month, 49.95 dollars, which is the minimum cost of an outfit, is credited to their account. The handpicked outfits are not shipped without approval, and the consumer can use the 49.95 dollars credited to her account in making a different purchase. Membership can be canceled by calling 1-844-322-5384. Customers can return products for exchange for free and a restocking fee of 5.95 dollars is charged by the company if the client asks for a refund.
Fabletics is currently growing at a fast rate. The company has a plan of opening about seventy-five to one hundred physical stores in the next five years or less. The brand currently owns six stores, and it has a plan of opening the seventh one this spring. The stores will enable the shoppers to try the Fabletics clothing by fitting themselves and also give the company’s staff a platform of encouraging the customers to subscribe to its online service. The advantages of the online service are the great discounts that customers enjoy when the products are sent to them once a month and charged on their credit card.
The co-CEO of JustFab (The parent company of Fabletics), Mr. Adam Goldenberg, told the Forbes magazine that the firm has been receiving complaints from users who do not understand the subscription service, but currently, the complaints have reduced to about 5 to 10 per month. He still considers the complaints as too many even though the company sells about 800,000 commodities each month. This is an indicator that the customers like the program. Forbes research through the Better Business Bureau on the effectiveness of the JustFab online distribution systems indicated that the company currently receives few problems about its service. All subsidiaries of the enterprise such as Fabletics are currently listed separately.
Learn more about Fabletics: http://www.businessinsider.com/fabletics-turnaround-story-2016-5